Is Facebook Still The Best For Online Marketers?

Is Facebook Still The Best For Online Marketers?

Marketing is essential to success in any business. And of course, having a good marketing strategy would make that all possible. But what would be the best online marketing channel for your business?

Facebook as the largest social network continues as the most engaging online marketing center for many marketers up to this day. It’s undeniable that Facebook has an exceptional platform in the marketing history. And still remains the best and the most effective social media marketing platform out there.

If you have doubts about why you should invest your dollars in Facebook advertising, read below for reasons Facebook marketing is a good investment for your business.

Everyone is on Facebook

Obviously, Facebook is one of the most popular websites with 1.8 billion active users and 1.2 billion people use Facebook apps each day. This clearly means Facebook ads generates a highly valuable possibility for businesses to get upfront potential clients who are on Facebook.

Another thing to consider about the Facebook user is that they range from all age groups. The most popular age group on Facebook is 18-29-year-olds with an 88% user rate.

Facebook Advertising

This is not a traditional advertising! Facebook Advertising is actually an advertising on the next level. You can custom-targeted audience this will enable marketers to upload a list of contacts such as phone numbers and emails so you can target them with certain ads.

In addition, Facebook is rich with data and you can make an effective ad campaign on a frugal budget.

Facebook Ads are Easy to Track

It’s important to track success in any campaign. This will allow you to measure the number of sales generated and leads directly from your Facebook ad campaign.

Facebook Live

A video is surely the champion of customer engagement and sharing. Facebook Live started within the last year and has taken the internet by storm. This allows users to record live videos and share them with friends.

This can be used as an advantage for businesses in several ways.

  • Gives a behind-the-scenes experience to customers.
  • Promote events and answer questions.
  • Show sneak peak of your new products.

Facebook Pages

If you are business owner it’s best to have a Facebook page. Having one will give you a lot of benefits and their no reason why you shouldn’t.

First things first, you need to know that you can’t use your personal profile in promoting your business, Facebook won’t allow that. There are 5 reasons why you should have a Facebook page for your business.

  1. You can determine your audience.
  2. It helps you draw more followers and increases your customers.
  3. It’s a great way to get more traffic to your website.
  4. This is a good way to let your customers get to know you.
  5. The best way to increase awareness and bring people to your brand.

There is no doubt that Facebook is here to stay. It’s surprising that what started as a simple platform to stay in touch with friends has turned into a platform that connects not only people but also brands all over the world.

How To Use Content Marketing For Your Business This 2018

How To Use Content Marketing For Your Business This 2018

Content Marketing is a marketing strategy that creates and shares online content (videos, blogs and other relevant material).  It does not visibly advertise a brand but aims to stir interest in products or services of the site owner.

Social media and content marketing operate together. Various social media platforms publish and circulate content to target audience. The objective of content marketing is to engage with your audience and let them know that you can meet their needs.

“Medium”, an online publishing site, urges you to know your audience first.

“Find the right environment for your brand and product. Understand who is your customer and come up with creative content, so that this customer will be engaged with you and also motivate others to be engaged with your brand or product.”

Provide value to your audience

As time pass, the dynamics of content marketing and the endeavor to be valuable has advanced dramatically.

“We at no limit we empower ourselves and our partners to create and distribute creative and unique content across the marketing channels they have,” Medium explains.

Instead of being insistent, content marketing remains true to its real intention.  Virtual Measures, a digital marketing authority, reports that in 2018, it has returned to basics.

“The focused remains on forging meaningful connections with humans. We’re about connecting with a human with a specific need at a specific point in their customer journey, and then meeting that need.”

Establishing human connections is the catalyst to reach and get hold of your audience. Virtual Measures believes that this idea influenced how content marketing will succeed or not:

“If our strategies and practices are informed by this simple idea, people are landing on and engaging with our content in a measurable way. They’re subscribing, downloading, clicking through to the next thing, buying in, buying. We push this behavior to better lead our prospects to their customer journey.”

Follow best practices

This principle will help you lead your audience. Virtual Measure reminds you to follow the best content marketing practices:

  • Don’t Sell, Inform

Keep in mind the basic rule of content marketing: “It is not about you.” Your focus is to connect with your audience from the start. Remember that you are not selling or doing conventional marketing. According to Virtual Measures, content marketing strive first to establish your brands as reliable and worth doing business with,”

A Tweeter user, Rand Fishkin, elaborates about it in his tweet,

“The best way to sell something – don’t sell anything. Earn the awareness, respect, & trust of those who might buy.”

Content marketing provides content that is “educational, answering questions and solving problems.” Selling and non-stop bragging about your products or services instantly discourage your audience to stay longer. You waste your chance to initiate awareness and generate leads from your prospects.

  • Create Content for Target Audiences

Identifying your audience first is another primary rule. Make customized content for a specific audience. Write about the interests, wants and needs. This rule makes sense– it’s easier, more effective and proven to get your audience response.

  • Optimize Your Content for Search Engines

Follow the given guidelines to prepare your content. Virtual Measures reminds you to -“Make sure that your content is easy to deliver and discover without sacrificing quality and readability.”

  • Publish Content As Frequent As Possible

Deliver and distribute your content frequently and consistently to produce more positive results. Use a calendar that is easy to follow. Consider your audience, marketing goals and resources when implementing it. If you cannot do it on your own, learn to use some social media tools designed for this function.

  • Share Your Content Strategically

There are different ways to share and distribute your content, such as email, blogs, social media platforms such as Tweeter, LinkedIn , webcasts and webinars.

  • Measure Performance to Improve Your Content

Virtual Measures said that “measuring performance against benchmarks and setting up goals in Google Analytics or whatever data reporting tool you’re using allows you to demonstrate engagement, number of leads, and number of sales.”

Refine your strategy, but stick to your goal

Content marketing is not just a trend that fades; it is undoubtedly here to stay with you while your organization continues to grow and develop. Be persistent to connect with your audience, and follow its basic rules and you will not be lost.

Virtual Measures put it this way, “as you refine your strategy and redefine what successful content looks like to you and your organization, your content will become better and better at reaching and converting humans who have needs because it’ll be meeting their needs in real time.”

Are You Paying Your Employees Enough?

Are You Paying Your Employees Enough?

That feeling when you are compensated right for your service, efforts, skills, and expertise is a matter of fact satisfying. Well paid employees are even more work-driven, feels secure, important and valued. Therefore, every business owner should, at all times, remember that the backbone of their company and the most valuable asset is their employees.

Compensating employees suitably has its edge and advantages

  • Losing good employees to other companies with higher offers is lessened
  • The loyalty of your workforce is on you and your business because they know that you are a fair employer and when the time comes that others would try to woo them, they don’t easily give in.
  • Employees will be more productive
  • Operational efficiency of your company will be better because employees are happy
  • Growing and successful business

There are several factors on how an employer can compensate their employees enough and not monetarily.

Do a research

Review the industry that you participate in. Compare compensation package, salary increase and other benefits that are given by others. Balance your offer and you should always be on par with the competition. Recruiters are still on the hunt for talents, and you don’t want your company to be the picking field. Employees are also sometimes tempted to look for better offers, and if they see that you pay according to industry standards, they will stay.

Ask industry experts

It is a common practice to seek the help of recruiters, HR managers and other people that may know the prevailing rates in the business you are in. They’ll give you an idea regarding the amount you can offer and what other forms of benefits you can add to your current portfolio.

Take surveys

The better and unbiased way to know the sentiments of your employees is by conducting a survey. You may do it every so often. Results of the study will show what the employees think and feel about every matter such as salaries, benefits and whatnots. Keep an open mind when you do this since survey data and results will not always side with you. There will be demands and suggestions from employees that you cannot meet and you, as an employer, do not agree with. However, with proper negotiation and sensible decision making, stakeholders and the workforce can meet halfway.

It’s not all about money

Nonmonetary benefits can often lure employees to stay. If an employer offers a proper work-life balance package, then people tend to stay. Your people appreciate flexible schedules, family-oriented programs, health benefits, incentives and even extra paid leaves.

Some companies offer profit sharing, which is much appreciated by employees because they feel that the company earnings are being shared with them.

Always make sure that your salary and benefits package is always competitive because these are factors that may affect if your employee will stay or not. Remember that is more efficient to maintain an employee than train a new one because a minimal disruption in your operation will cost you exponentially.

The smooth process of your business is also dependent on how your employee feels about their job. Keep them happy, and you will have a prosperous relationship.

Watch this video from Capital Associated Industries for more info:

Setting Up Your Work Environment for a Happy Workforce

Setting Up Your Work Environment for a Happy Workforce

“In a world that’s constantly evolving and altering the way we work, the traditional office environment is being turned on its head,” accounted by This Week in FM from a newly conducted research study, ‘Life is Better Filtered: Your Working Environment’.

A comfy, pleasant space

“Flexible working, comfortable office spaces, hydration stations, access to outside areas and natural lighting are the key ingredients for a healthy and happy workforce,” the study summarizes.

The arrangement, design and ambience of work surroundings prove to result in higher rate of employee well-being and work productivity.

It says employees tend to be healthful, content and efficient if the place where they stay and work within eight to twelve hours satisfied them.

Not only the built of office space but also how cleanliness and order are maintained enhances the atmosphere of a pleasant working environment. It sets the mood to clear thinking and creativity.

To support this link between employee happiness and productivity, according to This Week in FM, the research accents that “varying temperature conditions, unnatural lighting and not enough drinking water are the biggest aspects of an office environment that affect productivity.”

Considering these recent findings, employers must initiate to organize their workspace as something that helps their employees stay efficient.

Training Zone recommends “to set up a nucleus that will continuously grow. It’s important to set up a culture in the company that will allow it to expand and continuously performs well, and hone talent.”

Office perks

Surprisingly, those little ‘perks’ and ‘freebies’ provided to the employees at the office affect work output and boost employee morale.

Readily available filtered water, coffee and tea

A small pantry with a variant of drinks, some healthy snacks like fruits, nuts and protein bars; plus, personal stuff like coffee mugs and spoons make a fantastic difference.

The same study shows that “available filtered water aside from tap water is seen as an added benefit to employees. Meanwhile, “having high-quality coffee and tea available improves their working day.”

Training Zone agrees to fuel the employees for productivity to keep the workplace healthy and thriving.

Comfortable office space

Organized office materials, clutter-free desks and drawers and clear surfaces and walls create a better place to work. Add fitting furniture like a proper table and chair that won’t be too strenuous to use for long hours.

Check and regulate the temperature inside the office or work area.

Ensure that wires and cables do not disturb employees while working.

Natural lighting

An ideal workspace boasts some natural sunlight as well as some windows. If this is not possible, replace it with a desk lamp or any appropriate artificial lighting.

Flexible working

Training Zone proposes “to set up workflow processes that will help employees find their way and be as productive as possible. Break up their workdays with consistent breaks. An example, use the strategy of working for 25 minutes, then taking a break for 5 minutes. These increases focus and break up the monotony.”

Outdoor meeting spaces

Recent office trends include holding company-related meetings outside the office premises. It helps if the possible locations have breathtaking landscapes and sceneries such as courtyards, rooftops, grass areas, urban terrace and parking lots.

On-site childcare facilities

Easy-to-access child care programs and facilities encourage working parents. It saves their time, increased work focus and improve productivity.

For the overall success of a business

“It’s widely understood that effective working spaces are integral to employee wellbeing and the overall success of a business.”

“Reviewing what employees want from their workplace and identify which facilities and cultural aspects will help improve their wellbeing, increase efficiency and limit distractions,” BRITA Professional concludes, as reported by This Week in FM.

What To Include In A Proper Business Plan

What To Include In A Proper Business Plan

A business plan is a written document where objective, target, strategy, finances and other details are elaborated. It acts also as a guide for the business to where it is headed and what it wants to achieve in a couple of years. A help when problems, anticipated or not, arises. The business plan doesn’t necessarily have to be formal and long provided that everything is stated clearly and strategically.

Having no business plans is up for an impending doom. That’s why, it is of paramount importance to create a proper business plan, whether it’s a new venture or an existing one.

An effective business plan should be in this manner:

Executive Analysis

Basically, an executive analysis is an overview of everything you have planned for. It is precise and brief wherein the reader can easily get the idea of the business plan.

Business Description

This is where you will introduce and describe the business or company including its background, how it started and where your business is headed. In short, the vision and mission.

Product and Services Description

What is being offered by your business should be on the Product and Services Description. Give details of the products and services. Master your product and be well versed. Know the ins and outs of your business for success to follow.

Competitive Analysis

According to Sun Tzu, a Chinese military strategist, “If you know your enemies and yourself, you will not be imperilled in a hundred battles.”. Although he was talking about a real battle per se, it is also applicable in creating your competitive analysis.

Identify and study your toughest competition. Know their strength and weaknesses. Beat your competitors and pounce on their weaknesses. By that, you can create a good strategy to defeat thy enemy in the same market.

Sales and Marketing Strategy

Know your target market. By doing this, you could easily position your products to potential business partners and possible customers. You can identify easily on what segment of the market your product suits best and properly target the consumer segment where your product belongs. Plan on how you will generate more sales.

Operation and Management

In this part, you should have a detailed account of how you’ll optimize your logistics and emphasis on the efficiency of your manpower. Show the structure of the company,  your management team, the number of people needed and positions to be filled. Remember that the fate of your business relies on the people running it. Your team should be capable and knowledgeable about the task at hand. They should have a complete grasp of your day to day operation because the efficiency of your company is based on the competency of your employee.


In here, a clear explanation of where your funding will be sourced and where it will be invested should be shown. Explain also what assets you need to acquire and on what part of the business will it be used. For every investment, there should also be a return so don’t forget to include your projected revenue both short and long-term.

Watch this video from Brian Tracy for more info:

How Proper Branding Can Help Your Marketing Efforts

How Proper Branding Can Help Your Marketing Efforts

The following brands have created such great impact to the market, that by just seeing their logos, we can easily identify and name them.

What made these leading companies so popular with the people? Each of these companies has built a strong brand, it wasn’t just the name nor graphic element and even beyond the business principles that brought them to the top.

“Branding is Strategical”

Brand identifies the product or service you are selling to the market, builds and keeps your reputation and remains in your customer’s mind after the experience.

It is important to know our customer’s feedback to our brand and how we reinforce them to ensure the stability and longevity of our product.

Here are the following objectives to ensure that you create value for the brand you are conveying to your current and future customers:

  • Know your market and understand the needs of your existing and prospective customers
  • Establish your purpose and strengthen your advantage over your competitors
  • Build trust and loyalty with your customers by consistently delivering quality products and services

Our brand encapsulates our company’s core values and reflects the entirety of the business operation. Hence, it is vital that our company builds a strong foundation and clearly defines the purpose of

“Marketing is Tactical”

This is a favorable time for new businesses or start-up companies since technology has rapidly evolved.

It is easier nowadays to promote the brand and the purpose using different media and referrals circulating through world-wide-web.

The only challenge that companies are currently facing is how to remain valuable to the market.

  • Research plays an important role in the marketing plans of the company
  • Learn strategies from emerging adversaries and how to improve your product or service
  • Innovation is crucial to ensuring overall sustainability – improving market and organizational engagement and increasing brand value which enables the business to further grow and flourish.

How does proper branding improve your marketing efforts?

  • Branding is the expression of the company’s business value and by creating a brand, the company builds awareness to the market.
  • The stronger the brand affects the consumers, the higher their familiarity with it, thus, increasing marketability of the product.
  • Branding distinguishes the company’s value apart from other competitors making it more advantageous to position the product for long-term promotion.
  • Proper branding and meeting customers’ expectation yield positive feedback and generate referrals for easier marketing of the product.
  • Customer experience as part of increasing brand value bolsters trust and loyalty and in effect, ensures long-term growth and stability for the company.

Branding & Marketing Analysis

As we go over the top brands initially discussed in this article, we now know what set them apart from other brands. These market leaders live by their respective missions to define the visions for the future of their companies.

How did they strategically position their product to the market?

  • Apple – their commitment to delivering extraordinary customer experience through their unparalleled user interface.
  • Google – their firm resolve to organize world’s information and making it universally accessible and usable.
  • Microsoft – their strong belief in the empowerment of every person and organization to accomplish more
  • Amazon – their fulfilment of their goal to globally reach the market with their comprehensive selection of products
  • Coca-Cola – their enduring objective to inspire and refresh the world with optimism and happiness

Brand Value and Equity

Building a strong brand encapsulates unrelenting effort to create value and define the purpose to the market with the unyielding commitment to deliver the promise of the brand.

Focalizing on the company’s core values and ability to constantly adapt and innovate in this changing world ensures that business will thrive for a long time.

Online or Offline Marketing in 2018

Online or Offline Marketing in 2018

Marketing is the lifeblood of any business. Without a well-planned and effective marketing strategy, your company will go down the drain, and much of your effort and finances will be in vain. On the other hand, an effective marketing campaign, whether online, offline or both, will bring new heights to your success as your business grows in sales. So how do you choose what marketing approach to using for your business this 2018? With all the clamor, popularity and efficiency of Online Marketing, how will Offline Marketing fare and keep up? Let’s get down to business and find out which is the best choice for your marketing strategy.

Mediums for Offline and Online Marketing

Offline Marketing is usually the traditional way of advertising for your brand, product or service to promote to the paying public. The following media are used for this type of old-school approach in marketing which had worked then, still works now and probably a bit in the future:

  • Television
  • Radio
  • Billboards
  • Newspapers
  • Magazines
  • Catalogues
  • Brochures
  • Direct Mail
  • Event Marketing
  • Cold Calling
  • Guerilla Marketing

Online Marketing also is known as Digital or Internet Marketing has these channels to hook up the public and convert them into paying customers:

  • Search Engine Optimization
  • Google Advertising
  • Content Marketing
  • Mobile Marketing
  • E-mail Marketing
  • Social Media
  • Banners
  • Online vs. Offline Marketing: Pros and Cons

Budget Cost

Costing is a crucial primary player when deciding how to promote your business. Offline Marketing as we all know requires a tremendous amount of money to spend for airtime in TV and Radio Ads. Online marketing cost is flexible and affordable depending on your need and preferences. Facebook Marketing using cheap FB Ads lets you tweak demographics of your target audience, location, and period. SEO is achievable if you have a right web page and knowledge on how to leverage it, as businesses use 14% of their overall marketing budget on SEO.

Through Online Marketing has reduced cost compared to Offline marketing, experts have predicted by 2018 onwards that it will increase by double digits or 12%-15% rise as more people are spending more time online and mobile than watching TV. Moreover, analysts predicted a 26.3% increase in spending for social media ads.

Measurability and Real-Time Results

The effectiveness of your Online Marketing strategy after implementation can be measured with real-time results by using analytical tools like  Google Analytics. Social Media, SEO, Adwords and email marketing give us accurate information about traffic like clicks, visits, sales, followers etc.. You can always update, tweak or change it anytime knowing a results-based ROI. Unlike in Offline Marketing, conversion can be hard to measure as it is based more on estimation, without the exact data of ROI. You don’t know how many people purchased after watching or hearing your ad.

Targeting your Audience Demographics

Online marketing helps narrow down your specific target audience demographics to help you boost sales, grow followers and convert them into paying customers. The dawn of Artificial Intelligence and Chatbots are changing the mobile landscape of targeting your audience even in messaging apps! On the other hand, traditional marketing channels allow you to direct ads to a very limited segmented audience and medium.

Exposure and Convenience

Maximum exposure of ads in traditional marketing has its limits. It varies depending on your allotted budget, so the longer you want to promote your ad, the more expensive it gets. Online marketing can give you the freedom and access to be visible 24/7 with lesser costs; you can reach a broader, global market even without any physical store. Having a combination of online marketing techniques like using SEO, video marketing, social media campaigns on different platforms will help you gain more exposure and also drive traffic to your online business.

There is never really a one size fits all rule when choosing the right marketing approach for your business. It is, therefore, a rule of thumb to have thorough market research for your product or service before doing anything else. Offline marketing has dominated our way of life since time immemorial while online marketing is steadily gaining momentum and popularity to the growing global populace because of the internet. Whichever strategy you choose, you always have to determine the pros and cons, weigh in your options and always keep your target goals and results in mind!