Marketing Pillars That Help You Gain Success

Is your current marketing activity akin to the following example? You have a website where its design is something that you are not that satisfied with. You go to networking events a few times. If you are asked to give a talk, you are more than willing to do it. You can post on LinkedIn and Facebook in a semi-regular manner. If given the time, you send some articles on the small email list of people that you have. To explore opportunities, you then proceed to set up meetings with some of your colleagues.

Of course, all of these marketing activities will help you in some way. For the most part, they all help to bring in new clients for your business. However, this kind of marketing approach will never get you a steady flow of new clients.

This article does not imply for you to do more marketing. It basically implies shifting your marketing paradigm from a random one to a more focused one. Random marketing is just that and is just over the place. You do things inconsistently. While you maintain your name, face, and message in front of your prospects, the results can just be unpredictable and might end up frustrating on your part.

You do not get some momentum with a random marketing paradigm. The use of focused marketing paradigm, on the other hand, enables you to make repeated communication efforts with your target market. All these things are done with a definite end goal in mind. It allows getting the attention of your target market while making sure that they take on some action.

The application of a focused marketing paradigm means that you have to take note of pillars that would help you get satisfactory marketing results and success. This short article will give you some basic information about these pillars.

Pillar one: Focused goals
A random goal is attracting a few more clients to your business while a focused goal is more specific and is like having a goal that would land you three new clients in the high-technology plastics business within a particular area for a project that you have in mind. The more in-depth, detailed, and specific you are with your goal, the better.

Pillar two: Focused service or program
Random services or programs are generalized such as coaching, consulting, or training programs. With focused services or programs, however, what you get is more tangible things. For instance, you become specific with what kind of programs or services you will be providing your clients. Each program must have the specific deliverables, parameters, and objectives that you require. This allows even intangible services to be able to sell much easier and faster in the market.

Pillar three: Focused target market
In the example above, the target market was the high-technology plastic business. And yet, it can be very common to hear that you work with large companies that want to increase productivity. This is a very general description and would be hard for your clients to be ascertained that you would really help them. If you say a focused target market, this means that you make yourself clear as regards the types of companies or people who can really benefit from your expert services. You then proceed to articulate things in a much clearer manner.