Top 5 Tips to Create a Consistent Brand

Modern-day consumers are becoming used to evaluating and making buying decisions using online means. Take a look at your buying habits, for instance. How many times have you checked reviews of different products before walking into a store and deciding to buy one? This is how vital branding is on the part of your business.

What is branding, then? Branding deals with the perception that customers have on your business. This includes your character, personality, and values. Branding is not just all about what customers see in your office or storefront. It also includes your customer service, signage and print materials, website and online presence, and team interactions.

Here are the top 5 tips for creating a consistent brand for your business.
1. Do some research work. Who are your competitors? What does their site feel, look, and sound like? Should yours be in line with your competition or stand out from them? What makes you stand out from your competitors? Your target market and their needs will guide you in the right direction that you must take.

2. Understand who you serve and who you are. What do your customers care about or need the most? As a business owner, you must always put your customers first. Always cater to their needs. From your site alone, make sure that your contact information is easy to find. Ask yourself if your website is filled with technical terms or is just too long. Is your content well-arranged, making it easy to read? Does it tell a story about you and what you sell to make it helpful to your potential customers? Do you show testimonials? Are your pricing and packing easy to see and understand? Would your customers know what they are getting from you?

3. Define your vision and mission statement. All communication and actions that you do should go back to your vision and mission statement. Moreover, your brand should be a reflection of your future goals. For instance, if your vision is to recreate the industry by standing out, it would not help if your website has very formal text, comes in shades of gray colors, and is flooded with substantial technical terms. This is just far from your vision.

4. Copy and design. Visual appeal is compelling, most notably to your business. In creating your logo, make sure that it is recognizable. Choose colors that would reflect your voice and values. Your website should be easy to use and navigate. Your text should be well laid out that it is easy to read and digest. Your copy should be professional. It must demonstrate your experience in a language that all can understand. Your text should be free from grammatical errors and typos.

5. Consider social media as an extension to your brand. This should include the content, feel, and look of your brand as a whole. Make use of social media platforms to extend your reach while making sure that responses become timely. All of these things help reflect your dedication to quality information and customer service that is created in line with your business vision.