How To Use Content Marketing For Your Business This 2018

How To Use Content Marketing For Your Business This 2018

Content Marketing is a marketing strategy that creates and shares online content (videos, blogs and other relevant material).  It does not visibly advertise a brand but aims to stir interest in products or services of the site owner.

Social media and content marketing operate together. Various social media platforms publish and circulate content to target audience. The objective of content marketing is to engage with your audience and let them know that you can meet their needs.

“Medium”, an online publishing site, urges you to know your audience first.

“Find the right environment for your brand and product. Understand who is your customer and come up with creative content, so that this customer will be engaged with you and also motivate others to be engaged with your brand or product.”

Provide value to your audience

As time pass, the dynamics of content marketing and the endeavor to be valuable has advanced dramatically.

“We at no limit we empower ourselves and our partners to create and distribute creative and unique content across the marketing channels they have,” Medium explains.

Instead of being insistent, content marketing remains true to its real intention.  Virtual Measures, a digital marketing authority, reports that in 2018, it has returned to basics.

“The focused remains on forging meaningful connections with humans. We’re about connecting with a human with a specific need at a specific point in their customer journey, and then meeting that need.”

Establishing human connections is the catalyst to reach and get hold of your audience. Virtual Measures believes that this idea influenced how content marketing will succeed or not:

“If our strategies and practices are informed by this simple idea, people are landing on and engaging with our content in a measurable way. They’re subscribing, downloading, clicking through to the next thing, buying in, buying. We push this behavior to better lead our prospects to their customer journey.”

Follow best practices

This principle will help you lead your audience. Virtual Measure reminds you to follow the best content marketing practices:

  • Don’t Sell, Inform

Keep in mind the basic rule of content marketing: “It is not about you.” Your focus is to connect with your audience from the start. Remember that you are not selling or doing conventional marketing. According to Virtual Measures, content marketing strive first to establish your brands as reliable and worth doing business with,”

A Tweeter user, Rand Fishkin, elaborates about it in his tweet,

“The best way to sell something – don’t sell anything. Earn the awareness, respect, & trust of those who might buy.”

Content marketing provides content that is “educational, answering questions and solving problems.” Selling and non-stop bragging about your products or services instantly discourage your audience to stay longer. You waste your chance to initiate awareness and generate leads from your prospects.

  • Create Content for Target Audiences

Identifying your audience first is another primary rule. Make customized content for a specific audience. Write about the interests, wants and needs. This rule makes sense– it’s easier, more effective and proven to get your audience response.

  • Optimize Your Content for Search Engines

Follow the given guidelines to prepare your content. Virtual Measures reminds you to -“Make sure that your content is easy to deliver and discover without sacrificing quality and readability.”

  • Publish Content As Frequent As Possible

Deliver and distribute your content frequently and consistently to produce more positive results. Use a calendar that is easy to follow. Consider your audience, marketing goals and resources when implementing it. If you cannot do it on your own, learn to use some social media tools designed for this function.

  • Share Your Content Strategically

There are different ways to share and distribute your content, such as email, blogs, social media platforms such as Tweeter, LinkedIn , webcasts and webinars.

  • Measure Performance to Improve Your Content

Virtual Measures said that “measuring performance against benchmarks and setting up goals in Google Analytics or whatever data reporting tool you’re using allows you to demonstrate engagement, number of leads, and number of sales.”

Refine your strategy, but stick to your goal

Content marketing is not just a trend that fades; it is undoubtedly here to stay with you while your organization continues to grow and develop. Be persistent to connect with your audience, and follow its basic rules and you will not be lost.

Virtual Measures put it this way, “as you refine your strategy and redefine what successful content looks like to you and your organization, your content will become better and better at reaching and converting humans who have needs because it’ll be meeting their needs in real time.”

How To Determine Your Target Market

How To Determine Your Target Market

Products and services are important in business and you need a specific plan for it. Aside from this, you also need to determine your target market, the market that will keep your business alive. It is not the products and services that you need to think alone, you need a strategy for determining your target market.

Advertising helps in giving an idea about the market; moreover, it is the time you provide that aids in maximizing your target.

We are unaware of the field of business and marketing as a newcomer. To help us with the flow of knowing your target market, here are some helpful steps for you.

Steps in determining the target market

  • Knowledge of your products and services

You should have a sound understanding of the products and services you wish to offer. You have to know your line of business, the products and services, and all the necessary information useful in searching for your target market.

  • List down the possible reasons for why they need your products and services

Customers’ wants are helpful guidelines to focus on. Compare your list of services and products to the customer’s wants. Highlight major offering that you can give. Is your store available at night? Are there freebies to give? Do you offer free deliveries? These are examples to remember.

  • Jot down your prospective target market

In looking for a target market, list down all clients that infiltrate as one who possibly need the products and services you wish to offer. This will serve as your initial guidance in determining the target market.

  • Hone your subject

The subject here is the target market. Understand what their needs. You should focus mainly on the needs of your target market. Narrow down your list according to their needs. This will help you maximize your return.

For example: If your products and services have a gender-specific, age, or a particular type, narrow down your list by focusing the needs of these categories. You cannot sell a brand for kids to adults and vice versa.

In addition, determine your geographical location. Find a location that will dominate your products and services. Location is very important. Narrowing down your target to location will give a knowledge of the customer’s demand.  

  • Gather a helpful data

In gathering data, surveys help to gain potential clients. As initial survey material, businesses often use newsletter and email marketing to reach their potential clients; a convenient strategy to know your target. Furthermore, you can also gather data from other businesses and gain knowledge on where they excel.

Knowing your target market is your first basis for constructing your business. The proper knowledge about your market helps in determining your focus and what products and services you should offer, where to put up the office, and all the necessary information you need to make a successful enterprise. You need all the imperative learning you can gather. This is a vital step for starters.