How To Use Content Marketing For Your Business This 2018

How To Use Content Marketing For Your Business This 2018

Content Marketing is a marketing strategy that creates and shares online content (videos, blogs and other relevant material).  It does not visibly advertise a brand but aims to stir interest in products or services of the site owner.

Social media and content marketing operate together. Various social media platforms publish and circulate content to target audience. The objective of content marketing is to engage with your audience and let them know that you can meet their needs.

“Medium”, an online publishing site, urges you to know your audience first.

“Find the right environment for your brand and product. Understand who is your customer and come up with creative content, so that this customer will be engaged with you and also motivate others to be engaged with your brand or product.”

Provide value to your audience

As time pass, the dynamics of content marketing and the endeavor to be valuable has advanced dramatically.

“We at no limit we empower ourselves and our partners to create and distribute creative and unique content across the marketing channels they have,” Medium explains.

Instead of being insistent, content marketing remains true to its real intention.  Virtual Measures, a digital marketing authority, reports that in 2018, it has returned to basics.

“The focused remains on forging meaningful connections with humans. We’re about connecting with a human with a specific need at a specific point in their customer journey, and then meeting that need.”

Establishing human connections is the catalyst to reach and get hold of your audience. Virtual Measures believes that this idea influenced how content marketing will succeed or not:

“If our strategies and practices are informed by this simple idea, people are landing on and engaging with our content in a measurable way. They’re subscribing, downloading, clicking through to the next thing, buying in, buying. We push this behavior to better lead our prospects to their customer journey.”

Follow best practices

This principle will help you lead your audience. Virtual Measure reminds you to follow the best content marketing practices:

  • Don’t Sell, Inform

Keep in mind the basic rule of content marketing: “It is not about you.” Your focus is to connect with your audience from the start. Remember that you are not selling or doing conventional marketing. According to Virtual Measures, content marketing strive first to establish your brands as reliable and worth doing business with,”

A Tweeter user, Rand Fishkin, elaborates about it in his tweet,

“The best way to sell something – don’t sell anything. Earn the awareness, respect, & trust of those who might buy.”

Content marketing provides content that is “educational, answering questions and solving problems.” Selling and non-stop bragging about your products or services instantly discourage your audience to stay longer. You waste your chance to initiate awareness and generate leads from your prospects.

  • Create Content for Target Audiences

Identifying your audience first is another primary rule. Make customized content for a specific audience. Write about the interests, wants and needs. This rule makes sense– it’s easier, more effective and proven to get your audience response.

  • Optimize Your Content for Search Engines

Follow the given guidelines to prepare your content. Virtual Measures reminds you to -“Make sure that your content is easy to deliver and discover without sacrificing quality and readability.”

  • Publish Content As Frequent As Possible

Deliver and distribute your content frequently and consistently to produce more positive results. Use a calendar that is easy to follow. Consider your audience, marketing goals and resources when implementing it. If you cannot do it on your own, learn to use some social media tools designed for this function.

  • Share Your Content Strategically

There are different ways to share and distribute your content, such as email, blogs, social media platforms such as Tweeter, LinkedIn , webcasts and webinars.

  • Measure Performance to Improve Your Content

Virtual Measures said that “measuring performance against benchmarks and setting up goals in Google Analytics or whatever data reporting tool you’re using allows you to demonstrate engagement, number of leads, and number of sales.”

Refine your strategy, but stick to your goal

Content marketing is not just a trend that fades; it is undoubtedly here to stay with you while your organization continues to grow and develop. Be persistent to connect with your audience, and follow its basic rules and you will not be lost.

Virtual Measures put it this way, “as you refine your strategy and redefine what successful content looks like to you and your organization, your content will become better and better at reaching and converting humans who have needs because it’ll be meeting their needs in real time.”

How Proper Branding Can Help Your Marketing Efforts

How Proper Branding Can Help Your Marketing Efforts

The following brands have created such great impact to the market, that by just seeing their logos, we can easily identify and name them.

What made these leading companies so popular with the people? Each of these companies has built a strong brand, it wasn’t just the name nor graphic element and even beyond the business principles that brought them to the top.

“Branding is Strategical”

Brand identifies the product or service you are selling to the market, builds and keeps your reputation and remains in your customer’s mind after the experience.

It is important to know our customer’s feedback to our brand and how we reinforce them to ensure the stability and longevity of our product.

Here are the following objectives to ensure that you create value for the brand you are conveying to your current and future customers:

  • Know your market and understand the needs of your existing and prospective customers
  • Establish your purpose and strengthen your advantage over your competitors
  • Build trust and loyalty with your customers by consistently delivering quality products and services

Our brand encapsulates our company’s core values and reflects the entirety of the business operation. Hence, it is vital that our company builds a strong foundation and clearly defines the purpose of

“Marketing is Tactical”

This is a favorable time for new businesses or start-up companies since technology has rapidly evolved.

It is easier nowadays to promote the brand and the purpose using different media and referrals circulating through world-wide-web.

The only challenge that companies are currently facing is how to remain valuable to the market.

  • Research plays an important role in the marketing plans of the company
  • Learn strategies from emerging adversaries and how to improve your product or service
  • Innovation is crucial to ensuring overall sustainability – improving market and organizational engagement and increasing brand value which enables the business to further grow and flourish.

How does proper branding improve your marketing efforts?

  • Branding is the expression of the company’s business value and by creating a brand, the company builds awareness to the market.
  • The stronger the brand affects the consumers, the higher their familiarity with it, thus, increasing marketability of the product.
  • Branding distinguishes the company’s value apart from other competitors making it more advantageous to position the product for long-term promotion.
  • Proper branding and meeting customers’ expectation yield positive feedback and generate referrals for easier marketing of the product.
  • Customer experience as part of increasing brand value bolsters trust and loyalty and in effect, ensures long-term growth and stability for the company.

Branding & Marketing Analysis

As we go over the top brands initially discussed in this article, we now know what set them apart from other brands. These market leaders live by their respective missions to define the visions for the future of their companies.

How did they strategically position their product to the market?

  • Apple – their commitment to delivering extraordinary customer experience through their unparalleled user interface.
  • Google – their firm resolve to organize world’s information and making it universally accessible and usable.
  • Microsoft – their strong belief in the empowerment of every person and organization to accomplish more
  • Amazon – their fulfilment of their goal to globally reach the market with their comprehensive selection of products
  • Coca-Cola – their enduring objective to inspire and refresh the world with optimism and happiness

Brand Value and Equity

Building a strong brand encapsulates unrelenting effort to create value and define the purpose to the market with the unyielding commitment to deliver the promise of the brand.

Focalizing on the company’s core values and ability to constantly adapt and innovate in this changing world ensures that business will thrive for a long time.

Online or Offline Marketing in 2018

Online or Offline Marketing in 2018

Marketing is the lifeblood of any business. Without a well-planned and effective marketing strategy, your company will go down the drain, and much of your effort and finances will be in vain. On the other hand, an effective marketing campaign, whether online, offline or both, will bring new heights to your success as your business grows in sales. So how do you choose what marketing approach to using for your business this 2018? With all the clamor, popularity and efficiency of Online Marketing, how will Offline Marketing fare and keep up? Let’s get down to business and find out which is the best choice for your marketing strategy.

Mediums for Offline and Online Marketing

Offline Marketing is usually the traditional way of advertising for your brand, product or service to promote to the paying public. The following media are used for this type of old-school approach in marketing which had worked then, still works now and probably a bit in the future:

  • Television
  • Radio
  • Billboards
  • Newspapers
  • Magazines
  • Catalogues
  • Brochures
  • Direct Mail
  • Event Marketing
  • Cold Calling
  • Guerilla Marketing

Online Marketing also is known as Digital or Internet Marketing has these channels to hook up the public and convert them into paying customers:

  • Search Engine Optimization
  • Google Advertising
  • Content Marketing
  • Mobile Marketing
  • E-mail Marketing
  • Social Media
  • Banners
  • Online vs. Offline Marketing: Pros and Cons

Budget Cost

Costing is a crucial primary player when deciding how to promote your business. Offline Marketing as we all know requires a tremendous amount of money to spend for airtime in TV and Radio Ads. Online marketing cost is flexible and affordable depending on your need and preferences. Facebook Marketing using cheap FB Ads lets you tweak demographics of your target audience, location, and period. SEO is achievable if you have a right web page and knowledge on how to leverage it, as businesses use 14% of their overall marketing budget on SEO.

Through Online Marketing has reduced cost compared to Offline marketing, experts have predicted by 2018 onwards that it will increase by double digits or 12%-15% rise as more people are spending more time online and mobile than watching TV. Moreover, analysts predicted a 26.3% increase in spending for social media ads.

Measurability and Real-Time Results

The effectiveness of your Online Marketing strategy after implementation can be measured with real-time results by using analytical tools like  Google Analytics. Social Media, SEO, Adwords and email marketing give us accurate information about traffic like clicks, visits, sales, followers etc.. You can always update, tweak or change it anytime knowing a results-based ROI. Unlike in Offline Marketing, conversion can be hard to measure as it is based more on estimation, without the exact data of ROI. You don’t know how many people purchased after watching or hearing your ad.

Targeting your Audience Demographics

Online marketing helps narrow down your specific target audience demographics to help you boost sales, grow followers and convert them into paying customers. The dawn of Artificial Intelligence and Chatbots are changing the mobile landscape of targeting your audience even in messaging apps! On the other hand, traditional marketing channels allow you to direct ads to a very limited segmented audience and medium.

Exposure and Convenience

Maximum exposure of ads in traditional marketing has its limits. It varies depending on your allotted budget, so the longer you want to promote your ad, the more expensive it gets. Online marketing can give you the freedom and access to be visible 24/7 with lesser costs; you can reach a broader, global market even without any physical store. Having a combination of online marketing techniques like using SEO, video marketing, social media campaigns on different platforms will help you gain more exposure and also drive traffic to your online business.

There is never really a one size fits all rule when choosing the right marketing approach for your business. It is, therefore, a rule of thumb to have thorough market research for your product or service before doing anything else. Offline marketing has dominated our way of life since time immemorial while online marketing is steadily gaining momentum and popularity to the growing global populace because of the internet. Whichever strategy you choose, you always have to determine the pros and cons, weigh in your options and always keep your target goals and results in mind!