Is Facebook Still The Best For Online Marketers?

Is Facebook Still The Best For Online Marketers?

Marketing is essential to success in any business. And of course, having a good marketing strategy would make that all possible. But what would be the best online marketing channel for your business?

Facebook as the largest social network continues as the most engaging online marketing center for many marketers up to this day. It’s undeniable that Facebook has an exceptional platform in the marketing history. And still remains the best and the most effective social media marketing platform out there.

If you have doubts about why you should invest your dollars in Facebook advertising, read below for reasons Facebook marketing is a good investment for your business.

Everyone is on Facebook

Obviously, Facebook is one of the most popular websites with 1.8 billion active users and 1.2 billion people use Facebook apps each day. This clearly means Facebook ads generates a highly valuable possibility for businesses to get upfront potential clients who are on Facebook.

Another thing to consider about the Facebook user is that they range from all age groups. The most popular age group on Facebook is 18-29-year-olds with an 88% user rate.

Facebook Advertising

This is not a traditional advertising! Facebook Advertising is actually an advertising on the next level. You can custom-targeted audience this will enable marketers to upload a list of contacts such as phone numbers and emails so you can target them with certain ads.

In addition, Facebook is rich with data and you can make an effective ad campaign on a frugal budget.

Facebook Ads are Easy to Track

It’s important to track success in any campaign. This will allow you to measure the number of sales generated and leads directly from your Facebook ad campaign.

Facebook Live

A video is surely the champion of customer engagement and sharing. Facebook Live started within the last year and has taken the internet by storm. This allows users to record live videos and share them with friends.

This can be used as an advantage for businesses in several ways.

  • Gives a behind-the-scenes experience to customers.
  • Promote events and answer questions.
  • Show sneak peak of your new products.

Facebook Pages

If you are business owner it’s best to have a Facebook page. Having one will give you a lot of benefits and their no reason why you shouldn’t.

First things first, you need to know that you can’t use your personal profile in promoting your business, Facebook won’t allow that. There are 5 reasons why you should have a Facebook page for your business.

  1. You can determine your audience.
  2. It helps you draw more followers and increases your customers.
  3. It’s a great way to get more traffic to your website.
  4. This is a good way to let your customers get to know you.
  5. The best way to increase awareness and bring people to your brand.

There is no doubt that Facebook is here to stay. It’s surprising that what started as a simple platform to stay in touch with friends has turned into a platform that connects not only people but also brands all over the world.