5 Digital Marketing Trends in 2018

5 Digital Marketing Trends in 2018

You can’t deny that 2017 was a great year for digital marketing. However, as the old saying goes, “Change is the only constant thing in this world.” It applies not only to life but also to your digital marketing strategies. It is your job as a digital marketer to keep up with the trends, find opportunities, and adapt to change.

As much as you want to hold on to strategies that brought you where you might be right now or if you want to achieve a business goal for specific KPI target, you may consider letting go of the old and welcoming the new.

Here are 5 Digital Marketing Trends in 2018:

Be Relevant

Know that most customers are already aware of the digital marketing strategies entrepreneurs use such as clickbait, lead generation, email list, to dominate the market. Expect that these tactics will no longer be as effective as before because customers desire for something more relevant.

2018 is no longer about who has the biggest email list, but more on the connection. It’s about how you, as a digital marketer, create that connection with your leads.

Understanding what to offer, when to offer and who to offer with will have a significant impact on digital marketing.

Maximize Social Media

Facebook may be the social media platform with the biggest number of users, but in 2018, it’s not enough to be on Facebook alone.

As a digital marketer, you should be aware that each of these multiple social media platforms serves different functions for a business and its KPIs. Their algorithm varies from each other so you should be mindful how to repurpose your contents per platform.

Social media can definitely boost your audience and customer base.

Video Marketing

Marketing funnels continue to evolve. A number of ads are created to attract leads and convert to sales. Thus, you have to find a way to stand out and get more attention versus these other ads.

Video Marketing is proving to become one of the most popular forms of digital marketing. If done correctly, video content creation can boost search engine rankings, website traffic rates, and increase engagement.


We cannot underestimate the power of mobile phones in today’s marketing strategies. You cannot disregard the fact that almost everyone you see, everywhere, is busy on their mobile phones. Browsing just whatever or communicating with whoever.

That makes anyone with a smartphone is a potential lead for every business like e-commerce. It made everything accessible to everyone. Leads are now just a tap away from making a purchase.

Michael Tasner of Forbes.com stated in his article, “Mobile will continue to be a top priority for marketers for years to come.”


Reviews can arguably make or break a company. It is only relevant to consider that customers decide which companies can best serve their needs. Customers scour for feedback, reviews and other factors that may convince them to actually make a purchase.

Reviews also play a very significant role in providing organic traffic thus affecting google rank search and generating more sales.